This
relatively new concept arrived in Brazil two decades ago. Until
then no-one had even heard of resorts. Gradually, with the development
of the country, the arrival of economic and social stability and
new investments, and improved education and professional qualifications
in the area, the appearance of resorts was inevitable. Especially
considering that Brazil with its huge dimensions and wide spaces
was ideal for this type of hotel tourism that requires open waters,
recreational facilities, clubs and spas.
Born from the concept of offering leisure with health, sports, culture
and ecology, resorts quickly became popular with the internal tourist
market. As they were located in scenically and culturally privileged
areas of the country they also became sought after by foreign tourists,
thus justifying the increasing number of charter flights and tourist
packages and confirming the importance of this form of tourism in
the country.
The greatest
number of resorts is in the north-east of the country, and this
number continues to increase. New resorts with investment of nearly
two billion dollars, are under construction in the state of Ceará,
in Barra de São Miguel, Praia do Francês and Maragogi
in the state of Alagoas; in Pipa
and Extremoz in the state of Rio
Grande do Norte; and in Maria Farinha in the state of Pernambuco.
All
of these follow norms that have become standard in this type
of tourism: they are built in exotic, relatively unknown locations
with an obvious ecological appeal; they offer various cultural
activities (local crafts, painting, therapies etc.); they are
decorated
thematically or according to local customs and they all encompass
wide open spaces. |
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Sources:
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